Kia took the wraps off the Sedona 7- and 8-seat passenger vehicle on the New York auto show. Instead, the automaker insisted on referring to it an MPV or multi-purpose vehicle. The organization is still targeting their chief competitors, the popular Honda Odyssey and Toyota Sienna, and it is hoping the name omission will help them avoid the minivan stigma even though it avoided calling it a minivan.
But when it walks like a quacks and duck similar to a duck…
A company spokesperson explains, “there’s really nothing mini about it,” and the Sedona will be a global car-minivan is not really a term used overseas. Also, he said the business is trying to become a little provocative and looking to improve the image in the category.
While there is a soccer mom stigma to minivans, they really are the most effective choice for families with children. Minivans are merely about the only vehicle type to offer a 3rd row seat roomy enough for humans with enough cargo room behind, or beside, depending on how seats are configured. In addition, there are several pockets, bins, and cup holders to help keep everyone’s stuff within reach.
Some have more than others and new models like the Sedona are raising the bar, though minivans are now offering a host of safety features, which is increasingly important for the families riding in these vehicles.
The 2015 Sedona can have available forward-collision warning, blind-spot detection, rear cross-traffic alert, and adaptive cruise control. The Honda Odyssey even offers those features, minus the adaptive cruise control. Just blind spot and cross-traffic alert is available around the Sienna, Chrysler Town & Country, and Dodge Grand Caravan. The Nissan Quest only offers blind spot. With their family focus, it is not necessarily surprising to discover active safety systems proliferate across the segment. Given that several competitors are getting a bit dusty, Kia posseses an advantage in being able to roll out the latest, great gear with their new entry.
But whether you call these vehicles an MPV or possibly a minivan, it really is clear that this segment has honed in on a one-box-does-it-all solution. And no matter how you spin the language, Kia has aimed to build a greater box, as opposed to reimagine the category.
We’ll discover how it measures as much as the segment leaders if we buy one for testing.