Motorists must be offered government cash incentives to buy cars with anti-crash technology, insurance sector researchers are recommending.
Thatcham Research said this type of move could save a huge number of lives.
Vehicles fitted with autonomous emergency braking (AEB) are also the subject of 18% fewer third-party injury car insurance claims, it claims.
Peter Shaw, the centre’s chief executive, urged the us government at Westminster on Tuesday to back his firm’s Stop the Campaign.
£500 sweetener for drivers
The initiative wants to ask the Treasury to produce and fund a £500 sweetener for drivers opting to purchase new vehicles with AEB installed.
Mr Shaw said the scheme would see 100% in the UK new car fleet installed with AEB by 2025.
This, he said, could prevent greater than 17,000 deaths and serious injuries on the UK’s roads in a decade from 2015.
Thatcham said that human failing or distraction is behind 90% of road crashes, with the overall cost of a typical injury crash being £90,000.
£90 added to average car insurance bill
In addition, 550,000 whiplash claims in the united kingdom every year are costing £2 billion. This adds £90 to the average car insurance bill.
Mr Shaw said: Vehicle technology is a major factor in cutting UK road deaths from 7,000-plus in the 1970s to 1,754 in 2012.
A responsible driver who pays extra to reduce the possibility impact of the car should benefit from a helping hand from the government.
AA President Edmund King said: Every now and then a fresh safety technology comes along that is deserving of widespread uptake as it helps you to save lives.
‘The chance to embrace AEB’
We now have seen this with seatbelts, airbags, antilock brakes, electronic stability control and now we have the chance to embrace AEB.
Often such technologies are expensive at the beginning and therefore only taken up by safety pioneers or those who is able to afford top end cars.
We need to encourage manufacturers to make AEB available further down their model ranges and we have to encourage car buyers, including fleet buyers, to specify AEB when choosing new cars.
As the government has a good record of giving incentives to let the uptake of greener cars, we would like to see such incentives expanded to safer cars.